01
Creative + design
A clear creative direction, developed into artwork, products and a cohesive visual language.
- Creative direction & concept development
- Apparel & merchandise design
- Graphic design & artwork development
- Artist collaborations
Products.
Imagery.
Experiences.
From the first idea
to the final detail.
01 / The studio
Creative thinking.
Considered execution.
Made of Stone Projects brings products, imagery and experiences to life. We connect creative direction with development and production, assembling the right team for each project.
Led by Dustin Hellinger, the studio draws on 15 years of experience across luxury fashion, brand building and live production.
Our network of designers, artists, photographers and production partners allows us to work across disciplines—from a single deliverable to a complete launch.
02 / Capabilities
One partner.
Four connected disciplines.
Engage us for a specific stage or bring us in from the beginning.
02Product development
Product development
+ production
From an initial design to a finished product, with development, manufacturing and delivery coordinated throughout.
- Factory, fabric & trim sourcing
- Technical development, patterns & grading
- Sampling, print & embroidery development
- Manufacturing & quality coordination
- Packaging & fulfillment coordination
03
Content + campaigns
Imagery that connects the product to its audience, with creative and production support from concept to delivery.
- Campaign concepts & art direction
- Product & ecommerce photography
- Photoshoot & campaign production
- Casting, locations & crew
- Styling & post-production coordination
04
Events + experiences
Physical expressions of a brand, planned in detail and produced from the ground up.
- Runway shows & presentations
- Product launches & brand activations
- Installations, dinners & special events
- Venue research & sourcing
- Budgets, vendors & on-site production
03 / Experience
Dustin Hellinger brings more than 15 years of experience across luxury fashion, brand leadership, and production management. As Brand Director at Willy Chavarria from 2015–2023, he oversaw brand development, runway production, wholesale, e-commerce, partnerships, factory coordination, and global growth.
Today, through his work with FOCUS, Dustin produces runway shows, presentations, campaigns, and brand experiences for clients including Proenza Schouler, Jason Wu, Simkhai and Magda Butrym, among others. His work combines creative fluency with end-to-end management of budgets, vendors, timelines and logistics.
As co-founder of contemporary label Intodusk, he also brings direct experience developing and producing apparel from concept through market.
04 / How we work
The right team.
A clear path forward.
01 / Define
Establish the brief.
Align on the idea, deliverables, budget and timing. Set a clear scope from the start.
02 / Develop
Make it tangible.
Build the team and refine the direction through design, development and approvals.
03 / Deliver
Bring it to life.
Coordinate partners, manage the details and carry the project through to completion.
05 / Contact
What are you
working on?
Tell us about the idea, the timing
and where you need support.
Dustin Hellinger
dustinhellinger@gmail.com